“OUR LABEL DESIGNS DRIVE YOUR PRODUCTIVITY”

These new labels will as of now gradually be phasing into the markets.

 

 

A COMPLETELY DIGITAL PROCESS

ChromaConnect, brings it all together digitally the most reliable and most highly productive way to achieve colour accuracy. With ChromaConnect Pro the entire process – from colour matching to colour mixing – is carried out wirelessly, giving bodyshops ultimate freedom and flexibility.

CELEBRATING FIVE YEARS

We are five years in the market and proud of what we've achieved. Read all about our innovattions of the past five years below. 

In celebration of five years of Cromax there is a limited-edition spray gun and a special calendar for 2019.

The Iwata WS400 spray gun, featuring a special anniversary logo comes with a specially designed red carrying case and a certificate of authenticity. Only 200 will be manufactured, and they will be available from October 2018. In addition to the spray gun, Cromax is creating its first-ever wall calendar.

This very special item will exclusively feature the work of artist Peter Maier, who creates the most outstanding photo-realistic images using Cromax Pro Basecoat.

THIRTY YEARS OF TRAINING IN MECHELEN

Training is the best way to guarantee Cromax products are being used in the right way; when they are used correctly, the results are outstanding, and the productivity benefits immense. The Cromax Training Centre (CTC) in Mechelen, Belgium, also celebrates its own special 30th anniversary in 2018 as well. The CTC is the key training destination for refinishers from the Europe, Middle East and Africa region.

MOTORSPORTS IN THE BLOOD

As one of the premium global refinish brands of Axalta, Cromax espouses the values for which Axalta stands so strongly. Among those are racing and support of students who study science, technology, engineering and mathematics (STEM) subjects.

Cromax has been working with the racing team of Academic Motorsports Association of Zurich (AMZ) in Switzerland. The 2018 AMZ eRacing car, called eiger, was prepared at Axalta’s Training Centre in Pratteln, Switzerland, by the students and painted by Axalta technicians. The innovative Cromax products only added 320g to the chassis, which was an excellent result.

HYBRID TINTS FOR BOTH WATERBORNE BASECOATS

Cromax introduces a new umbrella product grouping, especially for special effect tints, called ChromaHybrid. Tints under this banner can be used with both Cromax Basecoat and Cromax Pro Basecoat. With this strategy, Cromax offers a solution for colours with limited use pigments.

 

 

COLOUR MANAGEMENT SOFTWARE TO OPTIMISE PRODUCTIVITY

ChromaWeb is comprehensive Cloud-based colour retrieval software making colour retrieval and product management easier and always up to date with the latest colour formulas. ChromaWeb is available from any device with internet or on a pc with a local software installation. 

POWERFUL PARTNERSHIP

Cromax has also been a Partner of the Punch Powertrain Solar Team, run by engineering students from the Catholic University of Leuven, Belgium, since 2015. As a Silver Partner, Cromax not only supplies and applies the paint for the specially designed solar car that competed in the 2017 Bridgestone World Solar Challenge in Australia, but also provides technical expertise.

The partnership also affirms Axalta’s commitment to supporting STEM initiatives.

 

 

CROMAX WAS INTRODUCED IN THE REFINISH MARKET

DuPont Performance Coatings becomes an independent company, Axalta Coating Systems.

Axalta Coating Systems announces Cromax as the new brand name for DuPont Refinish.

 

 

Cromax has a rich history but we are a new and fresh brand. The roots of our brand date back to the early 20th Century when brass was still used to build cars. We were there when the first car manufacturers pioneered the age of motoring. And ever since, we have focused on delivering the quality our customers want: fast and productive refinish coating systems. Because productivity is our business.

We were known as DuPont Refinish in Europe, Middle East and Africa. But in September of 2013 we introduced our new brand name: Cromax.  

With Cromax you get the best of both worlds: the enthusiasm that is natural with a fresh, new brand, and the experience that comes with nearly a century of innovation.

2009

Launch of Cromax® Pro Basecoat, the most productive basecoat system in use and in application.*

2005

Introduction of the Environmentally Compliant Low Emission (LE) package.

2004

Launch of Imron® Fleet Line, a heavy duty quality for commercial vehicles, with 23 basic concentrated PowerTints®.

1997

Cromax® waterborne basecoat is introduced, drastically reducing volatile organic compound emissions.

1995

Completion of a comprehensive Low Emission (LE) paint product range.

1992

Introduction of Cromax® waterborne basecoat in California, USA.

1988

DuPont Refinish European headquarters is established in Mechelen, Belgium.

1983

First use of Centari® multi-leg system.

1970

Imron® polyurethane enamel with added chemical resistance and durability introduced for truck fleets.

1956

Lucite® acrylic lacquer, the world's first thermo plastic acrylic.

1935

Introduction of the first mixing machine.

1929

Launch of Dulux® alkyd enamel, improving car coating durability and colour range.

1924

Development of Duco® nitrocellulose lacquer, replacing oil-based coach paint.

1923

Installation of the first paint line at General Motors and the introduction of spray guns, reducing paint time from weeks to only six hours.

 

* In selected countries