Axalta Proudly Supports Paint & Panel Magazine’s Women in Collision 2024 Program
Celebrating Women’s Contributions to Australia’s Collision Repair Industry - Nominations open till 22nd November 2024
NEWS
2024 Business Council: Helping Bodyshops Navigate Business Success
Join the 2024 Axalta Drivus Business Council this October and November for one-day events focused on elevating bodyshop success. From creating inspiring work environments to measuring performance, connect with industry peers, share insights, and redefine your business approach.
Out Now! TUF Issue 38
The latest Spring edition of TUF Magazine is here!
NEW! Sagola 4600 DFT Series Spray Gun
Meet the NEW Sagola 4600 DFT — precision and performance redefined
Accelerate Your Repairs With Our NEW Quickfill Primer Surfacer Aerosol!
Cromax is excited to introduce the Quickfill Primer Surfacer PS1504A aerosol.
Grab your NEW Sontara Clean-Up Wipe!
We have recently expanded our range of Sontara wipes available through our distribution network, with the introduction of a new clean-up wipe.
Unlock your Coaching Potential with Axalta Drivus
Upcoming course schedule on Coaching for Performance with Axalta Drivus
Cromax Training Courses Announced for Jul-Dec 2024
Cromax AU has now launched its July to December 2024 product training schedule.
Axalta ANZ Introduces IONSTAR® Anti-Static Gun Technology
Axalta Coating Systems has teamed up with Hermann Innovations GmbH to introduce the revolutionary IONSTAR® Anti-Static solution.
Axalta Renews Sponsorship for 2024 Paint & Panel Bodyshop Awards
Recognise excellence in the automotive industry and nominate yourself or other worthy contestants now at: https://bodyshopawardscom.au/
Axalta adds RADAR compliant colour formulas to global colour database
Axalta has integrated RADAR-compliant colour formulations into its global online colour databases—ChromaWeb, Phoenix, and Standowin iQ—to anticipate future RADAR requirements for repairing cars equipped with Advanced Driver Assistance Systems (ADAS).
Out Now! TUF Issue 37
The latest TUF magazine edition is out now! Packed with captivating customer stories, cutting-edge products and bodyshop insights to elevate your body shop game, it's a must-read. Dive into articles of overcoming skill shortage challenges, witness the artistry of vehicle restoration, and explore the latest innovations from Axalta. Don't miss out—grab your copy now!
Axalta-sponsored Team ‘Innoptus’ wins the Bridgestone World Solar Challenge!
Travelling over 3,000kms with Axalta as a Silver Sponsor, the Innoptus Solar Team from Belgium emerges victorious taking home Gold in the Bridgestone World Solar Challenge. Through the Australian outback, from Darwin to Adelaide, the self-engineered vehicle ‘Infinite’, painted in Axalta’s premium refinish brand Cromax, got the team to 1st place!
Out Now! TUF Issue 36
In this issue of The Ultimate Finish Magazine, we feature a a cover story on a 'Golden Holden' Torana, a labor of love that consumed three years of toil for the owners at Axalta Distributor, Wallaby Crash Supplies.
Ultimate Finish Issue 35 - OUT NOW!
Check out the latest issue of The Ultimate Finish magazine (Issue 35) which includes a great story on The Giant Drop Ride refurbishment at Dreamworld, using Imron Fleet Line!
Axalta Services Now Drivus!
The renowned Axalta Services program is changing its name to Drivus. The portfolio offered by Drivus will give bodyshops expert business tools and services, tailored consultancy and training across a broad range of areas.
Axalta launches its Axalta Academy in Australia and New Zealand
The Axalta Academy, a state-of-the-art global training platform for refinish professionals, is now available in Australia and New Zealand. Designed to empower refinishers to maintain and to improve their specialised competencies with top-class training. The platform adjusts to the way in which they work, and is backed by Axalta’s unrivalled, industry-leading expertise.
Axalta launches Axalta Irus Mix
Axalta today launches Axalta Irus Mix, the fastest fully automated and completely hands-free mixing machine for the automotive refinish industry. Axalta Irus Mix delivers highly accurate colour and works with Axalta’s innovative packaging, maximising profitability and minimising environmental impact to help refinish customers meet or exceed key business goals.
New industrial addition to the Imron Fleet Line Portfolio
Cromax releases new Carbon Fibre Sealer U190, developed especially for industrial use and is suitable for use on many carbon fibre parts.
Axalta agreement with Innoptus Solar Team
Axalta has re-signed as sponsor of the Innoptus Solar Team, the third time as Silver Sponsor. It is the eighth consecutive year Axalta is working with the Team, comprised of engineering students from the Catholic University of Leuven, Belgium, who are designing and building a solar-powered car to race in Australia later this year.
Cromax launches new Matt Clear System for high-quality matt finishes
Cromax is proud to introduce its new Matt Clear System comprising two Chroma products.
2023 Training Dates Announced
We are excited for another full year of training courses. We have integrated solid management practices and industry-specific best practice to develop a series of valuable courses.
Cromax products used on cars in Baz Luhrmann's Elvis movie
Baz Luhrmann’s 2022 movie Elvis has taken the world by storm with its deep dive into the extraordinary, yet troubled life of Elvis Presley - from his childhood and meteoric rise to fame in the early 1950s, through to his long, slow decline. And Axalta’s local Gold Coast distributor, Oz Trade Paint Supplies, was on hand to provide guidance on product selection and paint application in the Elvis movie.
ARS Axalta Refinish FCLE reduces energy cost and carbon footprint
The energy crisis, called by some the most extreme that has ever occurred in Europe , is worsening. Businesses are facing the double hit of spiralling costs and increasing inflation on top of energy costs that are extraordinarily high - and rising. Controlling costs is now top of most businesses’ agendas, and bodyshops are no different, particularly as they utilise energy to carry out their daily work.
Axalta Refinish unveils new branded websites
Axalta Refinish has unveiled three new websites for its premium refinish brands – Cromax, Spies Hecker and Standox – that cater specifically for the Europe, Middle East and Africa (EMEA) region. The sites, which went live on 17 August 2022, offer visitors modern, clean homepages and page content with an enhanced and complete browsing experience.
Axalta Refinish showcases its drive for innovation at IBIS Global Summit 2022 in Monaco
Axalta Refinish is one of the Platinum Partners at the International Bodyshop Industry Symposium (IBIS) Global Summit 2022 in Monaco, taking place between 15 and 17 June 2022. Axalta Refinish is showcasing a number of its most recent ground-breaking firsts to a global audience of leaders and innovators in the automotive collision repair industry.
Axalta becomes official sponsor of The Monster Energy Yamaha
Axalta (NYSE: AXTA), a leading global supplier of liquid and powder coatings, has upgraded its support to the Monster Energy Yamaha MotoGP Team, to become Official Sponsor for the 2022 MotoGP World Championship season, which started in Qatar at Losail International Circuit on 4 March and runs until 6 November 2022.
Axalta Fast Cure Low Energy Technology Helping Bodyshops
The cost of living is increasing but what is hitting homeowners and businesses alike is the soaring cost of energy. In January 2022, the Eurozone saw energy prices increase 28.6%.
Boost productivity and profitability with new training video
Cromax® has released a new training video in its Let’s get to work series that demonstrates how its new direct-to-plastic additive - AZ9700 Ultra Performance Plastic Additive - boosts productivity by saving time, material and energy.
Axalta lauches tech tips global paint defects video series
Axalta, a leading global supplier of automotive paints and coatings, has launched an ongoing series of refinish training videos designed to help automotive repair bodyshops deal with troublesome, yet common paint defects.
Axalta Refinish new electric vehicle repair package helps body
Axalta Refinish has introduced another first to the Europe, Middle East and Africa (EMEA) market - a new electric vehicle (EV) repair package, which supports refinishers and bodyshops with the repairs of EV vehicles. Sales of electric cars are accelerating – one in 10 new cars in 2021 has been powered by a battery[i] - and refinishers and bodyshops need to be prepared to handle an increasing volume of EVs safely and efficiently.
Color of the Year 2021
Axalta Coating Systems (NYSE: AXTA), a leading global supplier of liquid and powder coatings, announced its Global Automotive Color of the Year 2022 – Royal Magenta.
Faster cv repairs with the new Imron Fleet Line DTM Non Sading
The new Imron® Fleet Line DTM Non-Sanding Primer Surfacer P60X for commercial vehicles from Cromax® is specially designed to be applied directly to metal. It eliminates the need for a two-stage build-up, increasing bodyshop productivity and allowing CVs to get back on the road faster.
Axalta extends automotive colour leadearship with the 69th global
Axalta (NYSE: AXTA), a leading global supplier of liquid and powder coatings, released its 69th annual Global Automotive Color Popularity Report revealing most cars on today’s roads are white (35%), black (19%) and grey (19%). Grey increased by four percentage points worldwide. The results of Axalta’s Global Automotive Color Popularity Report are tabulated on Axalta’s analysis of 2021 automotive build data in major markets and are an indicator of current market trends.
Cromax adds a touch of gold to expo 2022 dubai
Cromax® has provided gold-coloured coatings and its worldwide refinish expertise to a spectacular-looking sculpture, Gyratom, for the Belgian Pavilion at Expo 2020 Dubai, in the United Arab Emirates, which runs from 1 October 2021 to 31 March 2022 due to being postponed due to the pandemic.
Cromax launches AZ9700 Ultra Performance Plastic Additive
Cromax® has introduced a new Ultra Performance Plastic Additive - AZ9700. It is designed to improve the effectiveness of the wet-on-wet Ultra Performance Energy Surfacers PS1081, PS1084 and PS1087 and the Ultra Performance Non-Sanding Surfacers NS2081, NS2084 and NS2087. AZ9700 Ultra Performance Plastic Additive offers both the flexibility and excellent adhesion properties required when painting the most common exterior plastic vehicle parts.
Axalta Refinish congratulates award-winning bodyshops at the 2021 British Bodyshops Awards
Axalta Refinish congratulates the winners at the British Bodyshop Awards which took place at The InterContinental London - The O2, on Thursday 11 October. Fourteen of Axalta Refinish’s customers were among the winners, with 18 award wins between them.
Cromax paints the Agoria Solar Team’s most aerodynamic car yet
BluePoint Atlas, the most aerodynamic solar car designed and built by the Agoria Solar Team, was unveiled today at an event in the Africa Museum, Tervuren, Belgium. It will take part in the first Solar Challenge Morocco, from 23 to 30 October 2021, the replacement event for this year’s cancelled Bridgestone World Solar Challenge due to be held in Australia.
Axalta launches Drivus – An essential suite of business services for long-term bodyshop success
Axalta (NYSE: AXTA), a leading global supplier of liquid and powder coatings, today launched a new business partnership concept for the European automotive refinish market under a new brand: Drivus. Designed to focus on the particular challenges faced by bodyshops, Drivus targets productivity, performance and profits to ensure bodyshops build better businesses.
Axalta unveils the refinish industry’s first fully automated colour mixing process via Daisy Wheel 3.0
EMEA Bodyshops to increase productivity with significant time and cost saving with fastest, most efficient paint process available. Axalta today announced it will make available pre-filled bottles of basecoat from its industry leading premium refinish brands for Fillon Technologies’ new Daisy Wheel 3.0, enabling fully automated colour mixing for the first time. Combined with Axalta’s cloud-based Digital Colour Management, bodyshops across EMEA will have access to the fastest and most productive paint process available.
Cromax - safe and productive Electric Vehicles repairs
lectric vehicles (EVs) are here to stay. In 2019, Europe secured 60 billion Euros in investments to produce EVs and their batteries – 19 times more than in 2018. In the UK, it is predicted that around 18 million battery electric vehicles (BEVs) and plug-in hybrid (PHEVs) will be on the road by 2030, when the ban on the sale of new internal combustion vehicles is introduced. By 2040, BEVs and PHEVs may account for as much as 60% of the total car market.
Fix Network World names Axalta as Preferred Global Paint Partner
Axalta, a leading global supplier of liquid and powder coatings, has signed a five-year global partnership agreement with Fix Network World, one of the biggest collision repair franchise networks globally. As per the agreement, Axalta is now the Preferred Global Paint Partner to Fix Network World, which has more than 700 collision shops in 2 countries.
Axalta and Yamaha Factory Racing MotoGP continue partnership for 2021 season
Axalta (NYSE: AXTA), a leading global supplier of liquid and powder coatings, is named a Premium Team Supplier of Yamaha Factory Racing MotoGP, the 12th consecutive year the two companies have worked together.
Cromax meeting tinted clearcoat repair challenges
Cromax®, a global refinish paint brand from Axalta, has released a new Let’s get to work training video focussing on the repair process when using tinted clearcoats. Use of these deep, vivid and intense colours, particularly with reds and highly chromatic blues, has increased dramatically in OEM vehicle production.
Axalta renews its agreement with the Agoria Solar Team
Axalta (NYSE: AXTA), a leading global supplier of liquid and powder coatings, recently renewed its contract with the Agoria Solar Team, a team of Belgium engineering students from the Catholic University of Leuven. As part of the two-year Silver Partner agreement, Cromax®, one of Axalta’s premium refinish brands, will be used to paint a specially designed solar car, which will be entered into the 2021 Bridgestone World Solar Challenge.
Pure Blue: new Cromax Pro Basecoat tint introduced
In line with the trend of blue being the most popular chromatic colour for vehicles in Europe, Cromax® has extended its Cromax Pro portfolio with the new Cromax Pro Pure Blue WB22 mixing tint.
Announcing Axalta’s 2021 Global Automotive Color of the Year: ElectroLight
Axalta (NYSE: AXTA), a leading global supplier of liquid and powder coatings, announced its 2021 Global Automotive Color of the Year – ElectroLight. ElectroLight is an expressively refreshing green-yellow hue with inspired bold, contemporary flavours that echo style, energy and flair. The unique personality of ElectroLight evokes a blend of sporty design elements with functional performance and offers great versatility when combined with two-tone charcoal colour accents or matte finishes on a variety of mobility solutions.
Axalta pays homage to its strong motorsport heritage with 2021 wall calendar
Axalta sets pulses of motorsport fans racing with the unveiling of its 2021 wall calendar - Brilliantly Fast - created by the Refinish business in Europe, the Middle East and Africa (EMEA). It celebrates student racing and is a fitting tribute to those professional motorsports teams that have achieved unparalleled success in 2020.
Axalta continues automotive colour leadership with 68th Global Automotive Color Popularity Report
Axalta (NYSE: AXTA), a leading global supplier of liquid and powder coatings, released its 68th annual Global Automotive Color Popularity Report revealing the most common automotive colours on the road today are white (38%), black (19%) and grey (15%). Grey increased by two percentage points worldwide and is at a 10-year high.
Cromax working with the AMZ Racing Team from ETH Zürich in 2020
The cooperation between Cromax®, one of the global refinish brands of Axalta a leading global supplier of liquid and powder coatings, and the Academic Motorsports Association of Zurich (AMZ) Racing Team continues for the third year.
Axalta’s Cromax brand and Yamaha Factory Racing MotoGP extend partnership
Axalta, a leading global supplier of liquid and powder coatings, has been named as an Official Sponsor to Yamaha Factory Racing MotoGP for the eleventh consecutive year. The agreement renewal sees Cromax®, one of Axalta’s premium refinish brands, supporting the Monster Energy Yamaha MotoGP Team with the brand’s highly durable paint systems on the team’s support trucks, mechanics’ toolboxes, workbenches and other pitlane equipment.
Real productivity results with Cromax innovations
The most innovative and productive solutions from Cromax, a premium global refinish brand of Axalta, a leading global supplier of liquid and powder coatings, include ChromaConnect and the Ultra Performance Energy System. They have both been developed specifically with its bodyshops in mind.
Cromax – keeping on top of the hottest car colour trends
The most popular car colours globally are white, grey and black, according to what car manufacturers are producing. And while most people tend to purchase a car that sports a mainstream colour, there is a small but growing trend for car buyers to opt for highly unusual colours.
Axalta at IBISConnect Africa 2020
Axalta (NYSE: AXTA), a leading global provider of liquid and powder coatings, is participating in IBISConnect Africa, a live online simulcast held by the International Bodyshop Industry Symposium (IBIS), on Thursday 23 July 2020 between 10am and 1.30pm SAST.
Get back to business with the help of Cromax
As some of the stay-at-home restrictions are cautiously being lifted across Europe, bodyshops are starting to get back to business. With many governments recommending people avoid public transport, the use of private vehicles is on the rise for the foreseeable future, which may mean more business for bodyshops, but during a time of social distancing, this poses a number of challenges.
Car repair paint has never been so productive with CC6750 Ultra Performance Energy System Clear from Cromax
The new CC6750 Ultra Performance Energy System Clear is the latest in a line of innovative product launches from Cromax® that helps refinishers increase throughput. It is based on unique and patented resin technology from Axalta, a leading global supplier of liquid and powder coatings.
Cromax introduces new ChromaWeb app designed to drive bodyshop productivity
The new ChromaWeb app from Cromax for smartphones and tablets is now available in the AppStore and in Google Play. The ChromaWeb app is free of charge and offers the same functionality as ChromaWeb, the comprehensive cloud-based colour retrieval software from Cromax, but it has some additional features including a barcode reader, which provides a value-added solution for digital colour matching.
Cromax unveils new look labels for its refinish paint products
The new ChromaWeb app from Cromax for smartphones and tablets is now available in the AppStore and in Google Play. The ChromaWeb app is free of charge and offers the same functionality as ChromaWeb, the comprehensive cloud-based colour retrieval software from Cromax, but it has some additional features including a barcode reader, which provides a value-added solution for digital colour matching.
Cromax appoints new EMEA Training and Technical Service Leade
Thomas Cool has been named the new Cromax® Training and Technical Service Leader for the Europe, Middle East and Africa (EMEA) region, as of 1 January 2020. Based out of the Cromax Training Centre (CTC) in Mechelen, Belgium, Cool not only sets the training agenda for the CTC, but also is responsible for the internal training and development of the Cromax trainers who are based at national training centres throughout EMEA.
Axalta Releases 67th Annual Global Automotive Color Popularity Report
Axalta today released its 67th annual Global Automotive Color Popularity Report, which reveals the top three automotive colours as: white (38%), black (19%), and grey (13%). White has been the top automotive colour worldwide since 2011.
Monster Energy Yamaha MotoGP teams up with Official Sponsor Cromax for 2020 wall calendar
Cromax® announces the unveiling of its 2020 wall calendar, in collaboration with the world-famous Monster Energy Yamaha MotoGP team, for whom the premium refinish brand is an Official Sponsor.
Fast repairs for the impatient consumer
Cromax Brand Manager for Europe, Middle East and Africa, Kevin Torfs, explains how to leverage today’s customers and turn impatience into profit
Agoria Solar Team becomes World Champion at the 2019 Bridgestone World Solar Challenge with the support of Cromax
The Agoria Solar Team from the University of Leuven, Belgium, has become the World Champions by claiming its first-ever title in the Challenger Class of the biennial Bridgestone World Solar Challenge.
Orange is the new black
The colour orange can have a polarising effect – people either love it or hate it. If current trends in fashion, accessories and cars are anything to go by, consumer views on orange are shifting quickly towards the positive end of the spectrum.
Cromax launches in South Africa
Cromax®, a premium global refinish brand from Axalta - a leading global supplier of liquid and powder coatings – has launched in South Africa.
Cromax continues its sponsorship of the Academic Motorsports Association of Zurich
Cromax® has announced its renewed cooperation with the Swiss Academic Motorsport Association of Zurich (AMZ), after a very successful 2018 season for the team that included a double victory at Hockenheim, Germany, and saw AMZ Racing secure first place on the Formula Student Electric World Ranking.
Cromax helps the Agoria Solar Team prepare for the 2019 Bridgestone World Solar Challenge
The Agoria Solar Team unveiled its entry for the 2019 Bridgestone World Solar Challenge at an event in Beringen, Belgium, on 3 July 2019. The car, named BluePoint, was designed and manufactured by students from the University of Leuven, Belgium, and will take part in the gruelling challenge in Australia from the 13 to 20 October 2019.