4 December 2024 – Cromax^® introduces a new mixing tint to its ChromaHybrid range,  ChromaHybrid WH1729 Magma Red, which can be used with both Cromax Pro and Cromax EZ+ basecoat systems. Available to bodyshops immediately, this new tint meets the growing trend in Europe for high chroma red colours.

ChromaHyrbid WH1729 Magma Red is a unique effect tint that is highly-chromatic and has excellent hiding power. Its most distinctive feature is its colour flop from vibrant red to deep red.

Jason Hopkins, United Kingdom and Ireland Country Manager Axalta / U-POL says, “ChromaHyrbid WH1729 Magma Red enables our refinishers to repair OEM colours such asTesla PR01 Ultra Red, Audi LZ3C Sevilla Red and Kia DWR with the increased productivity they have come to expect from the Cromax brand. And when used in conjunction with our most advanced spectrophotometer, ChromaVision Pro Mini, and with ChromaWeb, our comprehensive colour retrieval and colour management software, our refinishers can increase their productivity and throughput significantly.”

ChromaHyrbid WH1729 Magma Red is supplied in innovative, flexible and easy-to-handle 100ml dosing bottles made from 50% recycled plastic that supports the brand's commitment to environmental sustainability.

The formulas containing ChromaHyrbid WH1729 Magma Red for Cromax Pro Basecoat and Cromax EZ+ are now available in Chromaweb. For more information, visit www.cromax.com/gb.